Promotional Products: All You Need To Know - Cozmic Brand
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Promotional Products: All You Need To Know

Promotional Products: All You Need To Know

We are currently at an age where companies face a lot of tough competition as technology and other innovations are constantly developed and improved to make business operations more effective. There is continuous competing for customers in the space of social media and traditional advertising where businesses try to market their products and services making use of strategies such as promotional gifting.

You may be wondering what that is exactly; the advantages and disadvantages; and how you can make use of it to grow and expand your own business. Let’s explore:

What are promotional products?              

Promotional products refer to items given out by a company with the aim of drawing attention to a product or an upcoming event. They are usually imprinted with a company’s logo, name and a message that is deemed useful for the end-goal of the marketing strategy. Imprinted products that are given for free are called advertising specialties while imprinted items distributed for a specific action are known as premiums. Business gifts, awards and commemoratives also fall under promotional products.

How do I use promotional products to market my business?

  • Define a specific objective regarding the products. The first step in any campaign or marketing strategy is to establish the aim and end-goal. This assists in clarifying the purpose of the program and serves as a guideline.
  • Determine a workable distribution plan to a targeted audience. A carefully executed distribution plan helps cement the effectiveness of promotional products.
  • Have a central theme. A theme with specific colours and a logo helps create an image that is instantly recognizable. It would also be ideal to choose a theme that goes hand in hand with the specific objective defined at the beginning of the campaign.
  • Choose promotional products that will be of use to recipients. Recipients are more likely to keep an item that will be useful to their daily lives and somehow provide improvement.
  • Select a product relating to your profession or communications theme.

What kinds of promotional products are there?

There are a wide array of options to choose from. Examples of common promotional products are pens, calendars, coffee mugs, keychains, bags, drinkware, lanyards, wallets, umbrellas, memory sticks, custom made products, special imports, etc. Companies have even started making use of clothing and headwear for promotional purposes. These are normally utilized by employees and can be given away to clients and consumers. The possibilities are endless.


What are the advantages?

As mentioned already, promotional products are an ideal way to advertise and serve as a great marketing and promotions tool. A promotional product becomes a usable product to the public while at the same time, advertising the company. It is a visual tool that gives ground to the company and allows for provision of contact details to customers in order to promote a product or a service. All this is seen every time the item is utilized.

Secondly, the cost of promotional products is very often less than radio or television advertisement. With such a marketing strategy, a company can afford to reach a wider audience at a low cost. The promotional product is able to create a lasting impression on the consumer, client and public at large while media advertisements on the other hand run for just a week or a month and are easily forgettable. A great promotional product has the potential to be in the market for years.

Additionally, a promotional item introduces the brand of a business to a larger audience. Radio and television commercials are tailored for a specific targeted audience which means a product or service promoted can only reach a limited number of people. Promotional products such as indoor and outdoor branding on the other hand has the potential to reach more people through places like stores, parades and events. The possibilities are really endless. It all assists in creating brand awareness and loyalty from the customers for the brand.

What are the disadvantages?

Promotional products at times can have a couple of disadvantages. Firstly, it can be a very predictable way of promoting. The audience may lose interest and not pay attention to the advertisements regarding the promotional product. Secondly, promotional products used could have poor quality and that might tarnish the value and image of the company, we are cognizant of this and ensure to supply quality products with a lasting impression. Lastly, there are several restrictions and shortcomings associated with promotional products. Fortunately we have more than 20 years’ experience in the promotional gifts industry and can offer branding solutions as well as products that will suit your Corporate Identity.


Now that you are clued up on the ins and outs of promotional products, allow us at Cozmic Brand Connectors to help you optimize your marketing strategy or campaign and provide you with quality corporate product branding!

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